You pay for ads, but the messages go unanswered

This month you've put money into ads. On Google, on social media or on a portal in your industry. And they work: messages come in. The problem is what happens next.

Picture a car repair garage. An ad brings in a message at seven on Saturday evening: "Could you take a look at my brakes on Monday?" The garage is closed. At eleven on Monday someone sees it and replies. By then the customer has already booked with another garage that answered on Sunday.

You paid for that message. Someone else got the customer.

Why your ad money goes to waste

An ad doesn't sell on its own: it brings you a person with a question. What turns that question into a sale is the answer, and above all, when it arrives.

• Companies that respond within the first hour are around 7 times more likely to turn a contact into a sales opportunity. In the same study, 23% of the companies analysed never responded at all. Source: Harvard Business Review, "The Short Life of Online Sales Leads".
• 60% of customers take an "immediate" response to mean 10 minutes or less. Source: HubSpot customer service survey.

Your ads run around the clock, but your team doesn't. Messages arrive at night, at weekends or while you're serving another customer. Every one that gets a late reply is advertising money lost along the way. And when you finally do reply, many turn out to be browsers who were never going to buy, so that time doesn't pay off either.

What we do: an agent that answers every contact

Our team builds an AI agent trained on your business that instantly handles the messages your ads bring in, on your website chat, by email and on WhatsApp.

• It replies within seconds, at any hour. At night, at weekends or while your team is busy.
• It handles the usual questions. Prices, opening hours, availability and payment options.
• It screens. It asks the questions that tell you who wants to buy.
• It passes you the good ones. With name, phone number and what they need, so your team calls with the full picture.
• It doesn't depend on a single channel. If one goes down, the others keep working.

How we set it up

• Day 1: a 20-minute call to learn what people ask you, what you sell and who you want passed on to you.
• Week 1: we train it on your prices, your opening hours and the conversations you already have.
• Week 2: simulated customers throw the hard questions at it, and you give the final approval.
• Every month: we review conversations and fix whatever needs fixing.

It follows clear rules about what it can and can't say. If it doesn't know an answer, it doesn't make one up: it checks with your team.

What changes day to day

Back to the garage. The Saturday evening message gets an answer right away. The agent explains what the brake check involves, suggests a time on Monday and asks for a phone number. First thing Monday you have the alert with the name, the car and what they need. All that's left is to confirm.

Every contact you pay for gets an answer, and your team spends its time on the people who really want to buy.

If you pay for ads and the messages keep piling up, book a demo. We'll show you how your agent would reply to contacts in your sector.